Nu Skin Enterprises Gains Pre-Bell as China Unit to Resume Business Meetings

Nu Skin Enterprises (NUS) shares gained more than 5% pre-bell Monday, after the direct-sales company said Saturday its China unit will resume corporate-hosted business meetings and begin recruiting new sales people.

The company was fined $540,000 in March by the Administration of Industry and Commerce in China for the sale of certain products not registered for direct selling and for product claims that lacked sufficient documentary support.

The company focuses on anti-aging products and nutritional supplements.

“China is an important marketplace for Nu Skin and we are committed to operating in full compliance with China’s direct selling regulations to promote long-term success,” said Dan Chard, president of global sales and operations. “We plan to continue working cooperatively with regulatory agencies and refine our training procedures to further educate our sales force on local laws and company policies.”

The shares were up 5.7% at $91.30 in recent pre-market trading, in a 52-week range of $49.10 to $140.50.

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